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CAC Calculator

Calculate your Customer Acquisition Cost and LTV:CAC ratio in seconds. Enter your numbers — everything else calculates automatically.

1 2 3
01

Total Sales & Marketing Spend

Enter every cost related to acquiring customers this period.

Google, Meta, TikTok, LinkedIn — all ad platforms
$
Full monthly cost, not commission only
$
Include contractors and freelancers
$
CRM, email tools, analytics, automation
$
PR, SEO agencies, creative studios
$
Video shoots, design, copywriting
$
Trade shows, webinars, podcast sponsorships
$
$0
02

New Customers Acquired

How many paying customers did you acquire this period?

Paying customers only — not free trials or leads
03

Customer Lifetime Value

How much revenue does a single customer generate over their lifetime?

Average total revenue per customer over their full lifetime
$
Analysing your spend data...
Your Cost Per Customer
$0
$0 total spend ÷ 0 customers

LTV : CAC Health Check

LTV : CAC Ratio
Business Health
0x 1.5x 3x 5x+

Industry Benchmarks — LTV : CAC Ratio

3x or higher Healthy

Strong unit economics. Investors love this number.

1.5x – 3x Watch Out

Margins are thin. Time to optimize your funnel.

Below 1.5x Danger

You're spending more to acquire than you earn.

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Full CAC breakdown report
Downloadable Excel CAC template
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El Mehdi Naffaa
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El Mehdi Naffaa
Financial Modelling Expert

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